What we do
At Vancelette Global, we don’t just create campaigns — we cultivate cultural impact. With decades of expertise at the crossroads of art, fashion, design, and media, we craft bespoke collaborations that align world-class artists with brands and institutions seeking to tell more resonant, enduring stories.
Our work spans capsule collections, private commissions, brand activations, immersive environments, public installations, art acquisitions, editorial content, and digital experiences — each designed to spark authentic connections and embed brands, galleries, institutions, art collectors, art patrons and creatives within the evolving pulse of contemporary culture. Every project is personally curated, produced, and managed by our team from inception to completion, ensuring both creative excellence and strategic influence.
Alongside these collaborations, we are deeply engaged in building private art collections for top UHNW clients and offering discreet private art advisory and dealer services. Whether developing a legacy collection or navigating the private market, we provide unparalleled access, expertise, and discretion.
At the heart of Vancelette Global is a commitment to sustainability, artistic integrity, and cultural dialogue — because the most valuable experiences are the ones that leave a lasting mark.
We design and manage career roadmaps: planning exhibitions, licensing, publishing, curatorial, business building/advisement and digital opportunities that align with both artistic integrity and commercial potential.
Leveraging decades of relationships across the art world, we connect contemporary artists and creative industry luminaries to key players—museums, curators, foundations, media, and collections—ensuring they are seen and supported globally.
Brand Steward
Every artist has a story. We shape and protect that story through consistent messaging, curated collaborations, and authentic visibility in media and culture. Storytelling is essential in our world today, VGAA helps craft vision and narratives for creatives to amplify their vision.
Full-Spectrum bespoke services from studio management to contract review, from publicity to project launches—we serve as the creatives’ central operations partner, so they can focus on what they do best: creating. With over 40 categories in the creative industry, collaborations have been on the rise each year in multiple sectors of fashion, art, design and technologies allowing freedom
Strategic Marketing & Global Positioning
- Develop tailored marketing strategies that amplify each artist’s vision and every collection’s distinct narrative.
- Establish cultural footprints for artists and collectors alike through storytelling, curated content, legacy building and digital innovation.
- Position creative artists and art collections across markets spanning multiple countries around the globe. For one project, VGAA represents over 180 artist in over 30 countries to help raise funds for charities and the artist studios.
Artist & Collector Representation
- Representation is curated and timed. VGAA team serves as strategic long term or short term advisors to collectors seeking to build, diversify, or refine their private collections.
- Guide the acquisition of works that align with both aesthetic value and market potential, ensuring a meaningful and lasting impact.
- Provide collection management services, including curation, documentation, valuation, and estate planning. VGAA aligns with top strategic partners who provide top tier services in multiple areas of the art industry.
Campaign Execution & Management
- Oversee comprehensive digital and experiential campaigns across platforms.
- Direct creative production including photography, video, and editorial content.
- Manage collaborations between creatives from contemporary artists, art collectors, fashion brands, and top cultural institutions to amplify exposure. VGAA over the years has partnered with with Whitney, Brooklyn Museum of Art, MADD Museum and many more.
Brand Identity & Creative Direction
- Build cohesive branding toolkits for contemporary’s artists, art collections, and cultural initiatives.
- Align visual brand and design identity across exhibitions, catalogues, and digital platforms.
- Implement design-thinking to elevate artist portfolio presentations, website, digital assets and collector portfolios.
Social Media & Community Building
- Build digital ecosystems that foster engagement among artists, collectors, curators, and institutions.
- Create and design video content strategies and growth campaigns tailored for platforms like Instagram, TikTok, and YouTube.
- Nurture networks connected to museum curators, scholars, and art world influencers.
Public Relations & Cultural Collaborations
- Secure media coverage in leading global publications across art, design, and culture.
- Forge strategic partnerships with museums, fashion houses, design fairs, and tech innovators.
- Manage public relations, exclusives, press releases, and speaking engagements for artists and collectors.
Collection Strategy & Advisory
- Curate private and institutional collections with an eye on historical significance, cultural relevance, and market strength.
- Facilitate acquisitions, sales, and placements in museum collections and landmark exhibitions.
- Offer bespoke advisory services tailored to collectors’ goals—whether investment-driven, philanthropic, or legacy-building.
Performance Tracking & Insights
- Define and track KPIs across campaigns and collection growth (market visibility, valuation increases, institutional recognition).
- Provide live reporting, data analytics, and strategic insights to ensure continuous impact and optimization.
Cross-Functional Expertise
Our integrated teams span:
- Marketing & Digital Strategy
- Brand Development & Visual Identity
- Artist & Collector Relations
- Public Relations & Editorial
- Experiential Marketing & Partnerships
- Analytics & Market Insights
We act as the strategic partner bridging contemporary artists, collectors, curators, institutions, and brand collaborators—maximizing visibility, value, and cultural contribution. A creative hub of connection.
Results & Impact
- 30% average increase in engagement: per campaign or collaboration with refined storytelling avenues amplifying the messages
- Global press reach with strategic partners in TV, media, print +
- Paid increase in social media engagement through digital storytelling through throughout targeted storytelling, design and authentic campaigning.
- Strategic brand collaborations across fashion, art, luxury, design, and tech sectors
- Artwork acquisition and placement in renowned museum collections, exhibitions, private collections +
Let’s Build the Future of Art and Collections Together
Whether you are:
- An artist seeking global representation
- A collector curating a legacy
- A brand exploring cultural collaborations
- A institution looking to amplify impact
- The endless possibility to build a new future
Vancelette Global delivers the vision, strategy, and execution to achieve enduring influence in the world of art and culture.
Being a creative today means navigating a fast-paced, highly visible, and often unpredictable cultural landscape. The cultural impact is a key to the world. Vancelette Global acts as both shield and spotlight—protecting the creatives core values while championing their vision across the globe. If you are a creative industry member looking for partnership, representation, or expansion, we are here to lead with integrity, clarity, impact and results.